The organic loofah from Paraguay is not only a Fair Trade product but an environmental product. The parent company Loofah S.A. has a strong commitment to the environment and reforestation of Paraguay. They have taken a leadership role in training the campesinos (13 000 to date) on organic farming practices and remain committed to the communities in which they work. For every 5 loofah products sold Loofah S.A. donates a tree to be planted in the rainforest of Paraguay. Truly a feel good product!